News

Publication date:
Author: Eliza Gadawska
Time: 5 min.

Is a few seconds enough to remember a brand? The power of large-format advertising

The viewer is driving, waiting for the traffic light to change, or walking along a familiar route. They don’t stop to analyze the ad. Often, they’re exposed to it for only a few seconds.

Read the article
Publication date:
Author: Eliza Gadawska
Time: 5 min.

OOH Media in 2026: How to Choose the Right Format for Your Goal and Your Audience’s Journey?

Today, outdoor advertising media do not consist of a single format or a single surface in the city. They form a complex ecosystem of interaction with the audience: from large-format displays and billboards, through media in shopping malls, to digital advertising media and advertising in public transportation.

Read the article
Publication date:
Author: Eliza Gadawska
Time: 5 min.

How do you plan point-of-sale advertising?

Advertising in a shopping mall operates in a unique context, because the audience is already in a shopping environment. This is not a chance encounter with a message, but an interaction that takes place in a setting where consumers are viewing products, comparing offers, using services, and often making impulse decisions.

Read the article
1 2 3 … 8