The project's objectives and expected results include:
- the creation of a comprehensive business model that supports the company’s growth in the context of the design strategy being implemented, taking into account resources, activities, and methods for reaching customers;
- diversifying the existing product lineup by introducing new products: SUNRO—advertising media printed on fabric, based on a proprietary structural design—and FOOH—a fabric specifically designed for SUNRO media;
- expanding sales markets and acquiring new customers by improving communication and marketing efforts;
- strengthening the company's position in the outdoor advertising industry by intensifying brand promotion activities; e) achieving financial results in the form of increased sales and higher revenue for the company.