European Funds

oohboard


's eco-friendly mounting system for fabric advertisements

We are launching the oohboard system—advertising displays based on an aluminum structural profile—along with a dedicated advertising fabric that replaces non-recyclable paper composite. Discover the future of OOH in line with the requirements of the circular economy.

OOH Innovation

The oohboard mounting system

Oohboard is a completely new category of advertising media in the OOH.pl portfolio, based on an extremely lightweight structural profile made of high-quality steel, aluminum, or plastic.

The system was designed to be fully compliant with landscape resolutions in Polish municipalities and ensures perfect compatibility with the most popular advertising formats:

  • Single Citylight (1.2 x 1.8 m) – freestanding single-sided and double-sided versions, as well as wall-mounted versions.
  • Double Citylight (2 x 1.2 x 1.8 m) – freestanding single- or double-sided and wall-mounted.
  • Triple Citylight (3 x 1.2 x 1.8 m) – freestanding single- or double-sided, and wall-mounted.
  • Lightbox (42 x 60 cm) – freestanding version, available in single-sided and double-sided models.
Specifications
A steel-aluminum profile that allows for quick and ergonomic installation of oohboard fabrics without the use of adhesive.
A New Standard in OOH

Dedicated OOH fabric

Oohboard fabric is a specialized, reusable advertising medium. It replaces the previously used sheets of paper held together with adhesive, which form a composite that is impossible to recycle and difficult to dispose of—generating tons of non-recyclable waste each year.

  • No adhesive or debris —clean installation and removal without having to scrape the frame.
  • Rotation and Reusability—Once printed, you can remove and reattach the material alternately.
  • GOZ-certified environmental practices —eliminating the generation of tons of mixed paper waste.
  • Upcycling option —we turn used fabrics into bags, shoe bags, and industrial textiles.
Specifications
A steel-aluminum profile that allows for quick and ergonomic installation of oohboard fabrics without the use of adhesive.

Tangible benefits for your brand

The implementation of the oohboard innovation brings a new level of functionality, usability, and aesthetics to the outdoor advertising system.

01

A Second Life for Advertising (Upcycling)

Instead of ending up in a landfill, used advertising banners are given a new lease on life. We repurpose them into shopping bags, children’s shoe bags, or flood-control bags.

02

Perfect display aesthetics

Oohboard fabric ensures high-quality advertising displays. The absence of wrinkles and distortions ensures that the design maintains its aesthetic appeal and legibility throughout the entire campaign.

03

Quick and glue-free installation

The unified frame design allows for instant replacement of the faceplate without the use of adhesive and without time-consuming cleaning of the backing material.

04

Rotation and Reusability

Once the material has been printed, you can remove it, reinstall it, and rotate it among media in different cities.

05

Compliance with Landscape Resolutions

The oohboard profile meets the requirements of Polish municipalities' landscape resolutions.

06

Optional LED backlighting

The system offers the option of illuminating the front panel from the inside, which significantly increases the visibility of the campaign in the evenings.

How do we design and implement a system?

The creation of the oohboard innovation is a precise engineering and design process carried out by our team of designers and engineers.

01

Analysis and Requirements

We gather requirements, analyze the OOH market, and research eco-friendly trends. We define the technical specifications for the medium and the fabric.

02

Design and Simulation

We design the profile structure in CAD and perform strength simulations to assess its resistance to wind loads.

03

Physical prototype

We build a physical frame out of aluminum profiles, create test prints on the fabric, and test the tensioning system under field conditions.

04

Manufacturing and Assembly

After the final tests, we will begin mass production and implement precise, clean assembly on carriers throughout Poland.

WHY IT'S WORTH IT

oohboard vs. a traditional glued-up poster

A direct comparison of operational and environmental benefits that will convince any marketing department.

Feature Oohboard Traditional glued poster
The Aesthetics of the Display ✓ A perfectly smooth surface, no creases Moisture-induced wrinkles, blisters, peeling corners
Environmental Impact ✓ 100% recycling and upcycling—zero waste Tons of paper-and-glue composite at the landfill
Reusable ✓ Flexible rotation of faces across carriers and cities The poster gets damaged every time it is taken down
Installation Time and Cleanliness ✓ Instant, glue-free installation—clean frames A lengthy process involving glue, requiring scraping after each change
Weather resistance ✓ Fully waterproof, from -30°C to +60°C Prone to becoming waterlogged and cracking in freezing temperatures
ESG / CSR Support ✓ Upcycling certificate and CSRD report None - generation of non-recyclable waste

Less waste, more possibilities.

Choosing oohboard means a measurable reduction in waste and real operational savings for every campaign.

+ 100%
reduction of paper and adhesive waste
+ 70%
faster installation and removal of the facing
10×
the ability to rotate the same fabric

Find out where you can be seen.

22 cities, 26 locations where you can find oohboard displays.

Do you have any questions?

Frequently Asked Questions

We've compiled the most common questions asked by media planners and marketing managers.

Does the implementation require replacing the entire billboard structures? ↓

No. The unique oohboard profile can be mounted on existing support structures. This allows for quick network upgrades without the need for costly replacement of entire stands.

How does Oohboard fabric perform in extreme winter conditions? ↓

The material remains fully flexible at temperatures ranging from -30°C to +60°C. It does not shrink when exposed to freezing temperatures, does not crack, and does not absorb water.

What happens to the fabric after the campaign ends? ↓

OOH.pl offers a pickup service for used advertising banners and sends them to upcycling workshops. The customer receives a certificate confirming that the material has been upcycled.

Does fabric rotation result in additional printing costs? ↓

No. When shipping fabric, for example, from Warsaw to Poznań, you only pay for shipping and standard installation—with no additional cost for printing.

Does the system meet the requirements of landscape resolutions? ↓

Yes. The oohboard profile was designed to be fully compliant with the landscape regulations of Polish municipalities.

Request a quote

Take a step
toward eco-friendly
advertising

Fill out the form—we'll contact you to discuss the possibilities for launching a campaign on Oohboard platforms.

Email kontakt@ooh.pl
Phone +48 885 565 026


    * Required fields