We are launching the oohboard system—advertising displays based on an aluminum structural profile—along with a dedicated advertising fabric that replaces non-recyclable paper composite. Discover the future of OOH in line with the requirements of the circular economy.
The implementation of the oohboard innovation brings a new level of functionality, usability, and aesthetics to the outdoor advertising system.
Instead of ending up in a landfill, used advertising banners are given a new lease on life. We repurpose them into shopping bags, children’s shoe bags, or flood-control bags.
Oohboard fabric ensures high-quality advertising displays. The absence of wrinkles and distortions ensures that the design maintains its aesthetic appeal and legibility throughout the entire campaign.
The unified frame design allows for instant replacement of the faceplate without the use of adhesive and without time-consuming cleaning of the backing material.
Once the material has been printed, you can remove it, reinstall it, and rotate it among media in different cities.
The oohboard profile meets the requirements of Polish municipalities' landscape resolutions.
The system offers the option of illuminating the front panel from the inside, which significantly increases the visibility of the campaign in the evenings.
The creation of the oohboard innovation is a precise engineering and design process carried out by our team of designers and engineers.
We gather requirements, analyze the OOH market, and research eco-friendly trends. We define the technical specifications for the medium and the fabric.
We design the profile structure in CAD and perform strength simulations to assess its resistance to wind loads.
We build a physical frame out of aluminum profiles, create test prints on the fabric, and test the tensioning system under field conditions.
After the final tests, we will begin mass production and implement precise, clean assembly on carriers throughout Poland.
A direct comparison of operational and environmental benefits that will convince any marketing department.
| Feature | Oohboard | Traditional glued poster |
|---|---|---|
| The Aesthetics of the Display | A perfectly smooth surface, no creases | Moisture-induced wrinkles, blisters, peeling corners |
| Environmental Impact | 100% recycling and upcycling—zero waste | Tons of paper-and-glue composite at the landfill |
| Reusable | Flexible rotation of faces across carriers and cities | The poster gets damaged every time it is taken down |
| Installation Time and Cleanliness | Instant, glue-free installation—clean frames | A lengthy process involving glue, requiring scraping after each change |
| Weather resistance | Fully waterproof, from -30°C to +60°C | Prone to becoming waterlogged and cracking in freezing temperatures |
| ESG / CSR Support | Upcycling certificate and CSRD report | None - generation of non-recyclable waste |
Less waste, more possibilities.
Choosing oohboard means a measurable reduction in waste and real operational savings for every campaign.
Find out where you can be seen.
22 cities, 26 locations where you can find oohboard displays.
We've compiled the most common questions asked by media planners and marketing managers.
No. The unique oohboard profile can be mounted on existing support structures. This allows for quick network upgrades without the need for costly replacement of entire stands.
The material remains fully flexible at temperatures ranging from -30°C to +60°C. It does not shrink when exposed to freezing temperatures, does not crack, and does not absorb water.
OOH.pl offers a pickup service for used advertising banners and sends them to upcycling workshops. The customer receives a certificate confirming that the material has been upcycled.
No. When shipping fabric, for example, from Warsaw to Poznań, you only pay for shipping and standard installation—with no additional cost for printing.
Yes. The oohboard profile was designed to be fully compliant with the landscape regulations of Polish municipalities.
Fill out the form—we'll contact you to discuss the possibilities for launching a campaign on Oohboard platforms.