Outdoor Advertising

OOH media in cities
with populations of up to 200,000!

Thanks to the variety of formats and coverage areas, OOH.pl operates the largest network of LED and LCD screens in Poland,
enabling the broadcast of both nationwide and regional campaigns.

OOH

Oohboard

Smart CTL is a creative approach to out-of-home campaigns. The availability of three modules within a single advertising medium makes it possible to develop interesting concepts for engaging the audience.

Oohboard is a modular display system consisting of modules measuring 1.2 × 1.8, available in the following versions:

  • 1 – modular, single-sided or double-sided
  • 2 – modular
  • 3 – modular triple modules
Specifications
An illuminated display that can be freestanding or mounted on walls and at bus shelters.
OOH

Billboards

Billboards are the most popular OOH advertising mediums. They work exceptionally well
for short-term product and brand image campaigns, which are typically updated on a weekly, biweekly, or monthly basis.
Billboard campaigns offer the best ratio of audience reach to campaign cost. Placed in locations with high audience exposure (entrances to cities and residential areas) and along expressways, they ensure reach to approximately 80% of all residents in a given area as well as passing travelers.

Available sizes:
12 m² | 18 m² | 36 m²

Specifications
Freestanding or wall-mounted advertising displays with the option of double-sided display and optional lighting.
OOH

Silverboard

SilverBoard advertising displays are an extremely flexible, portable solution that allows you to showcase your advertising campaign in a convenient location. With SilverBoard, your campaign will appear exactly where your audience is.

Available sizes:
300x125 cm

Specifications
Precise geotargeting—the ability to install a sign in close proximity to specified POIs.
OOH

Citylights

Citylights are smaller advertising units placed along pedestrian
routes, mainly in city centers. They are close to the audience and provide wide reach thanks to their locations in densely populated areas with high foot traffic. They work best for short-term product campaigns.

Available sizes:
1.2 x 1.8 m

Specifications
An illuminated display that can be freestanding or mounted on walls and at bus shelters.
OOH

Large-format advertising

OOH advertising offers unlimited scope for creativity.
Outdoors, there are no limits!

Specifications
Large-format banners, custom freestanding structures, and formats and locations tailored to the campaign’s needs.
DOOH

Outdoor Screens

Outdoor Screens is a network of LED screens in cities with up to 200,000 residents and beyond (/and G8). Thanks to LED technology, you can plan an effective and highly visible campaign even at night, and the screens’ locations in high-traffic areas guarantee wide reach.

Specifications
LED screens located in urban areas at high-traffic locations. Good visibility even after dark.
DOOH

Indoor Screens

Indoor Screens is a network of LED and LCD monitors located in popular transportation hubs and service facilities, such as office buildings, train stations, airports, shopping centers, and gyms.

Placing screens in these specific locations makes it possible to precisely reach the desired target audience. Screens at train stations or airports will reach travelers and the B2B sector, while monitors in popular gym chains provide an ideal space to communicate with health-conscious individuals seeking healthy or eco-friendly solutions in their lives.

Specifications
LED screens located in urban areas at high-traffic locations. Good visibility even after dark.
TOOH

Transit Screens

Transit advertising on trains reaches up to 7.2 million people per month!
It ensures continuous exposure for passengers to the presented content, as it accompanies them throughout their journey. It works perfectly for short- and medium-term product and brand awareness campaigns. Thanks to its mobility, it reaches a wide audience across many locations.

Campaign planning may be regional in nature,
with selected carriers, such as:

  • Mazovian Railways
  • Silesian Railways
  • Lower Silesian Railways
  • Wielkopolska Railways
  • Warsaw Trams
Specifications
Broadcast of a 15- or 30-second spot on LCD screens in public transportation, with high daily reach
TOOH

FullBack

Fullback—advertising on the rear of regional buses—is the perfect solution for running campaigns in small towns and guarantees wide reach! The ad is visible to both drivers and pedestrians, and this mobile medium reaches both the city center and the outskirts.

A fullback in PKS is:

  • the ability to run campaigns in 430 cities
  • 2,000 vehicles to wrap!

Advertising on MZA buses in Warsaw includes:

  • 1.2 million passengers per month
  • 1,400 buses
  • a variety of advertising formats: full-back, screens, frames, and mounts
Specifications
Static advertising on the exterior surfaces of city and commuter buses
TOOH

Ambient marketing

TOOH (Transit Out of Home) advertising offers opportunities to carry out custom campaigns that support a brand’s marketing efforts. Exterior or interior train wraps allow you to create a unique branding campaign that will remain in the audience’s memory for a long time. And the ability to conduct sampling campaigns with hostesses is nothing less than a boost to trade marketing.

Our custom services include:

  • Interior Decal Application on Koleje Mazowieckie Special Trains
  • Interior wrapping of the “Słoneczny” train operated by Koleje Mazowieckie during the summer vacation period from July through August.
  • exterior wrapping of trains
  • Custom out-of-home campaigns supported by online activities
  • product sampling / marketing and promotional activities featuring hostesses.
Specifications
Freestanding or wall-mounted advertising displays with the option of double-sided display and optional lighting.
Complementary Services

What about printing and assembly?

With us, you don’t have to order them separately! We also handle complete campaigns!
We offer eco-friendly large-format printing technologies and handle the installation of advertisements throughout Poland.

Do you have any more questions?
Contact